content marketing | eileen lonergan

Content marketing, is the phrase associated with creating and distributing relevant and valuable content on your website to attract, acquire, and engage a specific target audience – with the purpose of driving traffic to your website and converting site visitors to clients.

Every small business has quality content to share with their customers: FAQ’s, new business, new merchandise, updated services or events.  Blogging is a way to communicate with not only your customer base, but with search engines.

The search engines, (Google and Bing), love new content, it sends a signal that your website is not dormant and your site will climb the rankings.  It also gives you the opportunity to rank for a broader scope of keywords and phrases (long tail searches).  A higher ranked website is the online equivalent of moving from a quiet corridor in the mall to the main thoroughfare.

I will get your business exposure on the internet and in the minds of consumers.  Call 508.317.7355 or write to begin the discussion of your business and how online communication can be your most powerful tool.

blogging coach | eileen lonergan“Eileen has really inspired me to push myself and get my work out there. Not only does she give me advice on SEO and web content but she thoroughly explains and teaches me, in a language I can understand. Eileen has the ability to analyze the person she is working with and determine the wants and needs of her client. It also means a lot that she genuinely gets excited when good things happen to me. The only negative thing I can say is that she lives in an area that has too many snowstorms. LOL. However, that still never impacts her work.” Brian Chan TigerRulezz Photography

How to Make the Divi Featured Images Smaller on Your Blog Page

One of my most popular blog posts provides the code for making featured images smaller on the Divi Blog. I wanted to update you and let you know that there is a premium plugin which solves this in just a click. KK Divi Blogger which offers you four layouts with eight different image sizes that you can use. It includes options for the grid module if that is your desired look.

Thank you for reading!

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WordCamp Boston 2016 Content & Writing Panel

The Content & Writing panel was loaded with great tips. A few things we reviewed: which comes first the post or SEO, how much to you study the Analytics, growing your audience, editorial calendars and what is your secret for getting a post out in a hurry?

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